Zoom-Zoom Showroom: Mazda Launches Full-Line Product Campaign Thursday August 12, 7:02 am ET Michael Bay directed ads to break during Olympics IRVINE, Calif. , Aug. 12 /PRNewswire/ — Designed to highlight the “emotion of motion” that encompasses its Zoom-Zoom philosophy, Mazda has unveiled an integrated full-line advertising campaign that will break during NBC’s coverage of the 2004 Olympic Games from Athens, Greece